Affordable modular learning
We offer easily accessible and affordable virtual capability programmes that can easily be consumed in bitesize chunks. All our courses are no more than 3 hours long, so they don’t take you away for too long from the day job. The majority of our programmes are also just £295 so therefore available to smaller business, or even large businesses with a small training budget.
With all our programmes, you will be taught by experienced experts in both training and in their fields or expertise, having worked for some of the biggest brand names and organisations in the world.
Our aim is to create a welcoming virtual learning environment. The sessions are interactive, engaging and challenging, ensuring that delegates get the most from the programme.
We have programmes in Selling, Negotiation, Marketing, Category Management and Insights Discovery. See below for more information on the wide range of programmes available.
Selling Programmes
The Selling Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
S1 – Core Selling Skills (Part 1 & 2)
Successful customer engagement must be built on solid foundations. In this module, we look at the core skills and understanding you need upon which to drive your interactions with customers.
This module provides participants with the keys to success, delivered by an expert in the art and science of selling.
S2 – Understanding the Customer
If you can understand how your customer thinks, you can understand how they might behave – and therefore you can plan for and manage issues and opportunities for success.
In this module, step into the shoes of your customer, and understand how to make every engagement a success.
S3 – Effective Customer Meetings
Learn the simple, repeatable framework to make your meetings with customers more impactful, every time. Consider what you do before, during, and after each engagement to ensure you are top of mind with your customer.
S4 – Create a Compelling Selling Story
We have developed a tried and tested process for creating impactful and compelling selling stories for customers. We will help you focus on an ‘external’ story rather than an internal one, and deliver it succinctly.
Negotiation Programmes
The Negotiation Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
N1 – Negotiation Fundamentals
A mixture of art and science, negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N2 – Planning for Negotiation Success
Negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N3 – Negotiating with Confidence & Control
Negotiation is a critical part of the selling process and is key to a profitable and successful result. But however well you have prepared and planned a negotiation you still have to engage with your customer to close the deal and make sure that it sticks.
Insights Discovery Programmes
The Insights Programme is designed to really get under the skin of understanding and then successfully managing people you work with (colleagues, customers and friends!). You can explore your own style and preferences or go deeper into using this with confidence and skill.
ID1 – Introduction to Insights
In this introduction module you will learn about the world renowned personality profiling system based on Carl Jung’s work, you will also receive you own personal profile at the end of this session (see More Info for a sample profile).
ID2 – Selling Chapter (COMING SOON)
We will go deeper into Insights and specifically how this supports all commercial teams in understanding their own profiles and how to leverage this across internal and external networks, using your own colour energies.
Marketing Programmes
The Marketing Programme is designed to provide those new to marketing the fundamental understanding required to develop a brand successfully. Not only do we focus in core brand marketing, but also commercial marketing to ensure that marketers are aware of what is required to ensure campaigns are executed flawlessly. We also offer a Category Management programme to aid both sales and marketing departments to better develop proposals with a category approach.
M1 – Marketing Essentials
This session will provide all the basic fundamentals needed to know to create and build a brand, leveraging acclaimed marketing tools to create your brand identity. We will also understand how to develop a marketing campaign targeting a specific audience/consumer/shopper and what marketing disciplines to leverage.
M2 – Commercial Marketing
This session will provide insight to understanding commercial marketing – how to ensure your brand or marketing campaign is visible and viable at the point of purchase and how to work with customers/retailers and meet their needs.
Category Management Programmes
The Category Management Programme are for those new to category management to build a solid foundation before getting into more detail. For those with more experience this acts as quick refresher and a reminder of the core of the job and how it can deliver strong return for your business.
It is ideal for Sales managers, Customer Marketing, Shopper Marketing & Marketing colleagues to understand the core process.
C1 – Category Essentials
To be truly successful in selling you need to understand the role a category approach can take. Transforming your sales proposals into category and shopper measures intensifies the impact and reaction your key stakeholders will have to your pitch.
This module provides participants with the keys to success, delivered by an expert in the art and science of category management.
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