Is the retail sector set for a strong Q4?

According to a new report from Havas Media Network, which appears to show the government’s downbeat outlook is not being shared by the wider public, Retailers could experience the best ‘golden quarter’ (Q4 2024) since 2021.

Several factors contribute to this optimistic outlook:

1. Improving Economic Conditions: Wages are rising faster than prices, cost-of-living grants are in effect, and inflation is easing¹. This means consumers might feel more financially secure and willing to spend.
2. Consumer Confidence: Although there was a dip in consumer confidence in October 2023, the overall economic indicators suggest a more positive outlook for spending.
3. Retail Trends: Retailers who adapt to consumer preferences, such as offering value for money, quality, and multi-channel shopping experiences, are likely to perform well.

Overall, these factors suggest a promising end to the year for retailers. with consumers planning to shop earlier this year amid renewed confidence as cost of living pressures start to ease.

What does this mean for you? Ensure that your key seasonal lines are instore throughout the season starting in October, maintaining availability right up to Christmas Eve. Ensure you maximise the Mini Seasonal Event of Halloween. And don't forget, you also need to leverage digital channels with engaging campaigns that bring your offer to life.

One watch out – don’t oversell the season! Max it, but ensure you hit January strongly, to make a fast start in 2025.

So, are you set to maximise on Q4? Are your teams equipped with the skills and tools to deliver? Do they have strong relationships with their customers and know how to sell and grow the category?

Pure Blue Ocean are here to help. If you want to explore what’s possible in developing your sales teams, contact us at:  help@pureblueocean.com