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How to Maximise Your Sales Team’s Performance Sales teams are the backbone of any business, driving both revenue and growth. However, simply having a sales team isn’t enough; you need

How to measure success Success is the achievement of desired goals, objectives, or outcomes. Whilst each business is likely to have different goals and may prioritise different metrics based on

Overworked? Stressed? Take Control You never know what is round the corner. Life can throw something at you, that takes you off course and actually puts things in perspective. We

Capability Development: In-house or External Provider? Deciding whether to provide capability development internally or to use external suppliers depends on several factors, including your organisation’s specific needs, resources, and goals.

Is the retail sector set for a strong Q4? According to a new report from Havas Media Network, which appears to show the government’s downbeat outlook is not being shared

How AI can support with effective selling Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. AI is

GSCOP Training – an essential component of your training offer At Pure Blue Ocean we are keen to ensure that your teams are well equipped to face the challenges of

10 years…and counting. Reflections from our MD, Duncan Cawdell Pure Blue Ocean (PBO) turned 10 this year….. Every milestone or anniversary provides an opportunity to reflect backwards, but provide the

How best to engage with stakeholders The primary goal of stakeholder management is to ensure that stakeholders’ needs, expectations, and concerns are understood and addressed in a way that supports

Why retailers are so margin focused Retailers tend to have a major focus on margin as it directly impacts their profitability. (Margin is the difference between the cost of goods

What makes a great story? What makes a great story? As a species, human beings have learned and developed thanks largely to the stories they have been told. It is

Are your sales and marketing teams aligned? Aligning sales and marketing is crucial for businesses seeking to optimise their revenue and enhance customer satisfaction. When these two departments work in

Guest blog by Scott Snell – Being a good listener; Why listening matters For this week’s blog, we share an exert from Scott Snell’s new book: The Book of Relationship

Setting the right objectives Objectives are specific, measurable, and time-bound goals that an individual, team, or business aims to achieve. They provide a clear and concise description of what needs

Enhancing Customer Experience through insight In the dynamic landscape of business to business (B2B) interactions, businesses need to constantly strive to strengthen relationships, drive loyalty, and deliver tailored solutions, to

Lessons from another year – 2023 is done. By our MD Duncan Cawdell 2023 has been an emotional year, and one of highs and lows. In 2023 I lost my