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Enhancing Customer Experience through insight In the dynamic landscape of business to business (B2B) interactions, businesses need to constantly strive to strengthen relationships, drive loyalty, and deliver tailored solutions, to

Lessons from another year – 2023 is done. By our MD Duncan Cawdell 2023 has been an emotional year, and one of highs and lows. In 2023 I lost my

Being a Leader: Take time to reflect With the holidays, and the end of another year nearly upon us, now is an opportune time to reflect on your performance as

Be Positive for Customer Meetings A positive mindset is a mental attitude characterised by optimism, hope, and a general belief that good things can and will happen. It involves approaching

The Power of Mindset Alignment: Fostering Team Success Aligning mindset within a team is crucial for fostering collaboration, innovation, and overall success. It is the essence of starting with ‘why’

Overcoming Sales Challenges: Strategies for Success Sales challenges are an inherent part of the profession, but they can be overcome with the right strategies and mindset. By understanding your specific

Release Your Business Potential: The Power of Strategy Writing a business strategy is a critical step in guiding your organisation toward its goals and objectives. A well-crafted business strategy provides

Challenge thinking to grow your business Challenging thinking in business is a proactive approach that fosters innovation, adaptability, and competitiveness. It helps organisations evolve, thrive in dynamic environments, and provide

How to develop strong relationships with retailers Building strong relationships with retailers requires a commitment to understanding their needs, providing exceptional value, and fostering trust and communication. These relationships can

How to Build a High-Performing Sales Team Building a high-performance sales team requires a range of tactics that encompasses recruitment, training, leadership, motivation, and ongoing support. Whilst every team and

Getting the basics of selling right Selling is the process of persuading and convincing potential customers to purchase a product, service, or idea. Whether you’re selling a physical product, a

Have you got a fluid business rhythm? One of Pure Blue Ocean’s service areas, based on our success system, is ‘rhythm’. We believe this is fundamental to how businesses should

Why providing certification for roles, could give your team and business a boost Certification in a job refers to the process of obtaining official recognition or documentation that confirms an

Lead with insight to drive value for you and your customers Consumer insights refer to the understanding and interpretation of consumer behaviours, preferences, motivations, and needs based on data and

What makes a great leader? Not everyone is a business is a leader in the formal sense of the word. However, everyone has the potential to exhibit leadership qualities and

Capability Programmes or Training? Capability programmes and training are both learning and development initiatives that businesses use to enhance the skills, knowledge, and abilities of individuals or teams. They are