News

New Year, New You? So, we are now in a new decade of the 20’s. Will it be as ‘roaring’ as the last lot? Maybe not, but undoubtably there will

Time for Reflection, from our MD Duncan Cawdell As 2019 turns into 2020 and another decade goes by (yes, a decade), we take some time to reflect and consider the

You are a brand; how should you be marketing yourself? If your name was a brand, what would your brand identity be? Thinking yourself as a brand is an effective

TMA – Too Many Acronyms! “Can you get the YTD, B2B sales by CBU from the CRM and then align KPI’s by FTE?”* Is just one example sentence with a

Business Myths Debunked! The business world is full of myths. It is important to identify the fact from the fiction as this may aid in your overall decision making and

Why spend time on strategic planning? Strategic planning is more than just a bit of mundane corporate terminology.  It is fundamental to the direction and ultimate success of an organisation. 

How to unlock talent The cost of employees tends to be the biggest overhead to a business, and yet sometimes we forget to invest time in our people to ensure

Guest blog By Paul Townsend, Founding Director and Principal Consultant at Lucid Assisted Delivery: an overlooked training method? People need training.  It’s obvious.  It’s what helps us achieve our goals,

Connecting the dots between sales and marketing We work with many clients to help develop their sales strategies, developing a plan that gives them a competitive advantage. But this doesn’t

Do what you say you will do When you hold yourself accountable, those around you know you can be counted on to complete your responsibilities or follow through on your

Guest blog from 2Vizcon: How will AI affect your sales team in 2020? Imagine sending your analysts, assistants and other executive team members to every single meeting along with your

Invest in your people and watch your business grow Research shows that people now rate the “opportunity to learn” as among their top reasons for taking a job.¹ Business leaders

What are the traits of a successful salesperson? We are salespeople, we work with salespeople and we develop salespeople. We have seen a diverse range of sales capability; the naturals,

The Power of the Mind The mind is undoubtedly the most powerful tool that we as humans possess. We can use it to help us accomplish our goals, or let

Skills vs. Behaviours Skills and behaviours are often referred to in the same context. Whilst they are interrelated, they are different traits. A skill is a behaviour or ability a

Reflections on 5 years Last week Pure Blue Ocean was 5 years old, and as with any milestone it provides and opportunity for reflection and thought.  The sum of this