News

Guest blog By Paul Townsend, Founding Director and Principal Consultant at Lucid Assisted Delivery: an overlooked training method? People need training.  It’s obvious.  It’s what helps us achieve our goals,

Connecting the dots between sales and marketing We work with many clients to help develop their sales strategies, developing a plan that gives them a competitive advantage. But this doesn’t

Do what you say you will do When you hold yourself accountable, those around you know you can be counted on to complete your responsibilities or follow through on your

Guest blog from 2Vizcon: How will AI affect your sales team in 2020? Imagine sending your analysts, assistants and other executive team members to every single meeting along with your

Invest in your people and watch your business grow Research shows that people now rate the “opportunity to learn” as among their top reasons for taking a job.¹ Business leaders

What are the traits of a successful salesperson? We are salespeople, we work with salespeople and we develop salespeople. We have seen a diverse range of sales capability; the naturals,

The Power of the Mind The mind is undoubtedly the most powerful tool that we as humans possess. We can use it to help us accomplish our goals, or let

Skills vs. Behaviours Skills and behaviours are often referred to in the same context. Whilst they are interrelated, they are different traits. A skill is a behaviour or ability a

Reflections on 5 years Last week Pure Blue Ocean was 5 years old, and as with any milestone it provides and opportunity for reflection and thought.  The sum of this

Why align your business rhythm to your customers? Every business has a rhythm. A weekly, monthly, annual rhythm which guides key actions. By understanding your customers rhythm, you can align

Is the customer always right? Bottom line, customers are what make or break a business. Without them, you have no sales. Just one upset customer could create a backlash of

Why getting the basics of selling right could make all the difference Selling is and should be a logical process. If done right, you get the sale. If not, you

Pure Blue Ocean partner with Lucid to create a blended learning training solution Lucid and Pure Blue Ocean have developed a blended learning training package to equip sales teams in

Lead from the front, or lead from behind? We often hear that leaders should set a good example and lead from the front, but in more recent times we have

Renovate or Innovate? A marketeer’s perspective By Partner Bean Solutions Ltd. We were interested to read Pure Blue Ocean’s last blog that looked at renovation and innovation of a business.

Renovate or Innovate? In order for businesses to inject growth into their sales revenue, they often look to renovate or innovate processes, strategies or brands. But what is the better